LydRiv Communications (LRC) is a woman-owned Public Relations firm founded by former Massachusetts Bay Transportation Authority (MBTA) Spokeswoman and Deputy Director of Communications, Lydia Rivera.
Certified as a DBE/WBE/MBE in Massachusetts, LRC offers decades of experience in public relations and municipal engagement having worked on various transportation and public transformation projects. LRC has successfully introduced and executed public participation plans and strategies in support of the MBTA Bus Transformation Project, MBTA Mattapan High Speed Line Transformation, and serves as Spokesperson to Massachusetts railcar builder CRRC MA.
Lydia has experience in the environmental arena having supported the Massachusetts Office of Energy and Environmental Affairs (EEA) on their Climate Change Assessment initiative and their 2023 goal to update the State Mitigation and Climate Adaptation Plan (SHMCAP). LRC introduced recommendations and strategies to promote state-wide inclusion of people of color and/or low-income residents
LRC pursue projects aimed at building community and raising awareness of economic investments that lead to quality-of-life improvements.
With decades of experience in public relations, including 14 years as the Massachusetts Bay Transportation Authority’s (MBTA) first Hispanic spokeswoman, Lydia Rivera brings expertise in community engagement, crisis management, and strategic communications.
Lydia’s unique approach to introducing a project, educating a community, or diffusing a crisis begins with a personal investment in the client through relationship building.
Her reputation is built on a genuine commitment to understand clients' services, and their needs and goals through listening and active dialogue. As communications lead on various public facing projects, building this foundation has enabled Lydia and her team to develop and implement timely, successful, and sustainable communication plans for public and private projects.
In addition to working on various Massachusetts projects, Lydia provides public relations services (pro bono) to the Conference of Minority Transportation Officials (COMTO) and Women Transportation Seminar (WTS). Lydia is a member of St. Mary's Board of Trustees and produces a podcast – Building Boston & Beyond - showcasing the various projects underway in Massachusetts and promoting profit and non-profit organizations dedicated to improving the quality of life for residents.
LRC is DBE/WBE/MBE Certified in Massachusetts
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