About Us

LydRiv Communications (LRC) is a woman-owned Public Relations firm founded by former Massachusetts Bay Transportation Authority (MBTA) Spokeswoman and Deputy Director of Communications, Lydia Rivera.

Certified as a DBE/WBE/MBE in Massachusetts, LRC offers decades of experience in public relations and municipal engagement having worked on various transportation and public transformation projects.  LRC has successfully introduced and executed public participation plans and strategies to support the MBTA Bus Transformation Project, MBTA Mattapan High Speed Line Transformation, and serves as Spokesperson to Massachusetts railcar builder CRRC MA. 

LRC has experience in the environmental arena having supported the Massachusetts Office of Energy and Environmental Affairs (EEA) on their Climate Change Assessment initiative and their 2023 goal to update the State Mitigation and Climate Adaptation Plan (SHMCAP).  LRC introduced recommendations and strategies to promote state-wide inclusion of people of color and/or low-income residents.

LRC pursue projects aimed at building community and raising awareness of economic investments that lead to quality-of-life improvements.   

In addition to DBE certification in Massachusetts, LRC is DBE certified in New York, New Jersey, Pennsylvania, and Michigan.  

With decades of experience in public relations, including 14 years as the Massachusetts Bay Transportation Authority’s (MBTA) first Hispanic spokeswoman, Lydia Rivera brings expertise in community engagement, crisis management, and strategic communications. 

Lydia's approach with clients is to understand their needs and goals through listening and active dialogue.  Open communication and information sharing provides the foundation to then begin the process to develop and implement a sustainable plan whether to engage a community, diffuse a crisis, or promote a project.  

In addition to experience working on various Massachusetts projects, Lydia provides public relations services (pro bono) to the Conference of Minority Transportation Officials (COMTO) and is a member of Women Transportation Seminar (WTS).  Lydia is a member of St. Mary's Board of Trustees advocating for battered women and children; and produces a podcast – Building Boston & Beyond - showcasing projects underway in Massachusetts; and available services dedicated to improving the quality of life for residents.